A Literary And Historical Standpoint - 2069 Words

Although it is practical from a literary and historical standpoint, object-driven analyses of Shakespeare’s First Folio fail to account for, as Brown says, â€Å"the story of the object asserting itself as a thing.† By treating the First Folio as only a book meant to be read for information these analyses let it stagnate in a subject-object binary which leads us to falsely believe that the subject creates knowledge from the object. Or as Brown says, we are stuck viewing the object as a â€Å"code by which our interpretive attention makes them meaningful† (Brown 4). This line of thinking is problematic because the object then lacks agency. When the object transitions to a thing, the binary no longer applies and we can see that it has knowledge with or without a subject involved. Additionally, this shift out of the binary allows for the thing to become its own subject. If, as Baudrillard believes â€Å"it is the subject that totalizes the world† (qtd in Bro wn) then this implies that the thing is not merely passively impacted by the world but actively impacts the world with its presence. However, only viewing the First Folio as a thing in opposition to an object also limits our study of it. Instead, I propose that we should examine the story of an object becoming a thing. Before I further my argument I want to take a moment to fully examine the difference between an object and a thing and why current scholarship has failed to acknowledge the importance of the First Folio becoming a thing.Show MoreRelated The Bible And The Word inspire Essay859 Words   |  4 Pagesthat the authors were scribes, reproducing what was instilled in them by God. This idea is strengthened by looking at distinct examples from the scripture that show that scripture is inspired, and not made up. By using the form of criticism known as literary criticism, we can analyze certain installments of the scripture and use them to prove that the scripture is, in fact, inspired, not a collection of false statements. nbsp;nbsp;nbsp;nbsp;nbsp;There are times in the Bible and in Biblical historyRead MoreLiterary Perspectives1379 Words   |  6 Pagesï » ¿English september 8, 2009 Literary Perspectives The following information was excerpted from The Bedford Introduction to Literature, 8th edition, 2079–2098 Formalist critics are primarily concerned with the language, structure, and tone of a work, otherwise known, as it’s â€Å"formal elements†. Formalists gravitate towards â€Å"intrinsic† matters in a piece of literature, in simpler terms, diction, irony, paradox, metaphor, and symbol. In a similar fashion, they emphasize larger elementsRead MoreAllegorical Metamorphosis1128 Words   |  5 Pagesan apple thrown by his father. Surprisingly, the families’ lives improve after Gregor’s death. 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To see a great work of fiction or a great poem primarily as a psychological case study,it means that we have to miss its real significance,its real meaning.Literary interpretation and psychoanalysis are twoRead MoreBook Review: Journey Through the Old Testament1538 Words   |  6 Pagesusage of journaling, which gives students an opportunity to internalize, reflect, and offer their own interpretations and opinions about varying events and historical figures found in the Old Testament. Another pretty frequent activity includes historical timelines, which is ideal for assisting students in becoming familiar with the overall historical context in which events occurred. The timelines are particularly useful in this respect, since they allow students to gauge when certain events happenedRead MoreSurvival of the Fittest1409 Words   |  6 Pagesthe world, and he was by no means impressed. By examining the different critical lenses of The Time Machine, the reader can see how H.G. Wells warns how the adverse effects of Social Darwinism are endangering the future of humanity. From a historical standpoint, there is evidence of a relationship regarding social issues during Wells’ own time and the setting of The Time Machine. The setting of the novel occurs during the late 1800s and the year 802,701. The late 1800s were the end of the VictorianRead MoreNo Cringe At The Third World Thought Of Arranged Marriages1353 Words   |  6 Pagesto culture. Culture alone. Culture encompassing religion, personal practices, finances, language, interactions both locally and internationally. Culture is multifaceted and influenced by the past and present. Paul Jay’s â€Å"The Transnational Turn in Literary Studies† discusses how globalization must be viewed from retrospective, using history to gauge the ever-evolving present. Likewise, past cultural practices influence present perspectives. Jumpha Lahiri’s â€Å"Going Ashore† brings the story of her twoRead MoreCriticism Of Anne Bradstreets Poetry871 Words   |  4 PagesLiterary Theo ry and Anne Bradstreet’s Poems Anne Bradstreet was not the typical Puritan author. She wrote sweet and loving poems that greatly contrasted from other writers of her time. She did not write the ever so popular sermons that told people that they were going to hell and there was nothing they could do about it. Bradstreet was a rarity in Puritan times, she was a very educated woman that worked on something other than being a woman in the household. She was one of a kind and the beginning

Beowulf And The Great Eight Characteristics Of Heros

Social psychologist and author Scott Allison says â€Å"People tend to believe that heroes posses many or all of The Great Eight traits of heros: smart, strong, caring, reliable, resilient, selfless, charismatic, and inspiring. Theres so many heros how could they not be complex? The complexity of heroes evolved around their characteristics. Beowulf shows bravery and that he is strong when he kills monsters to protect his people , which also so loyalty because he is standing by his people and protecting them when he fights off mounters. When Beowulf is dying he makes Wiglaf in charge of his people Beowulf shows loyalty because he is still taking care if his people while dying, reliability because when he did this it proves that his people†¦show more content†¦PETA showed they are loyal to the animals because they stood up for them and help protect them and maybe will cut down any chance of getting tormented. They also showed that they are strong because they stood up for wh at was right and made HTWT lose money and most likely more business opportunities. PETA has found at The Pet Blood Bank, Inc. in Cherokee, Texas, these greyhounds have been Imprisoned in an old turkey shed, many already abused, and discarded by the notorious dog racing industry, this corporate had sales of $3 billion in 2016 alone. They are deprived of everything that is meaningful to them, like exercise, companionship, human family. Out of boredom and despair, leaving sharp and jagged edges that sometimes injure them. Some dogs pace, spin endlessly in circles, jump up and down, and cry out when approached, others are so terrified that they cower and lose control of their bladder or bowels. PETA shows their compassion and confidence when trying to end this for these dogs by asking volunteers to join them in asking Shane Altizer, who owns and operates The Pet Blood Bank, to surrender all the greyhounds for immediate veterinary care and rescue and to urge him to accept offers from competent anti-racing rescue agencies to examine, treat, transport and place these dog s. Other heros have these characteristics but in aShow MoreRelatedThe Heroes Of Beowulf And Malcolm X991 Words   |  4 PagesNot every hero wears a cape or tights, nor do they all have superpowers. Being a hero does not mean you have to be a crime fighter or a warrior. Heroism comes with the good that you do, and helping people and wanting better for people are makes heroes. Heroism can range from big to small; a hero can makes someone’s day, or he or she can even make history. Heroes can be local or worldwide. A hero could even be someone an individual looks up to as a role model. 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Examples of Pagan and Christian traditions are presented all throughout literature. Many of the influences deal with what it going on in the w orld, when the piece is written. When Beowulf was written, St. Augustine had just comeRead MoreHeroism Main Theme in Beowulf3076 Words   |  13 PagesThe main theme of Beowulf is heroism. This involves far more than physical courage. It also means that the warrior must fulfill his obligations to the group of which he is a key member. There is a clear-cut network of social duties depicted in the poem. The king has an obligation to behave with generosity. He must reward his thanes with valuable gifts for their defense of the tribe and their success in battle. This is why King Hrothgar is known as the â€Å"ring-giver.† He behaves according toRead MoreHeroism as the Main Theme of Beowulf Essay2557 Words   |  11 PagesHeroism as the Main Theme of Beowulf The main theme of Beowulf is heroism. This involves far more than physical courage. It also means that the warrior must fulfil his obligations to the group of which he is a key member. There is a clear-cut network of social duties depicted in the poem. The king has an obligation to behave with generosity. He must reward his thanes with valuable gifts for their defense of the tribe and their success in battle. This is why King HrothgarRead MoreAmerican Literature11652 Words   |  47 Pageswith both evil and good characteristics often involve the persecution of a young woman who is forced apart from her true love Style: ï‚ · ï‚ · ï‚ · ï‚ · short stories and novels hold readers attention through dread of a series of terrible possibilities feature landscapes of dark forests, extreme vegetation, concealed ruins with horrific rooms, depressed characters Effect: ï‚ · ï‚ · ï‚ · ï‚ · today in literature we still see portrayals of alluring antagonists whose evil characteristics appeal to one s senseRead MoreLiterary Terms3784 Words   |  16 Pagesusually indicated by punctuation. Writers use caesura to change thoughts or to emphasize the next few words of the line. Example: Example: Comes a still voice.-Yet a few days, and thee--Wm. Cullen Bryant Are but the solemn decorations all Of the great tomb of man. The golden sun,--William Cullen Bryant -3- Characterization A character always has human traits, even if the character is an animal or a god. How a writer reveals the personality of a character is through characterization. A writer

Strategic Marketing Management Paper free essay sample

After showcasing her talent as the lead in her high school’s production of Grease, Tasha Schuh began to dream of a career in theatre. No one presumed that the stage itself would steal her dream—and almost her life—during a rehearsal for her next big show. Just days before her opening night performance in The Wizard of Oz, Tasha took one step backward and fell 16 feet through a trap door. Landing on the concrete floor below the stage, she spent the next three days preparing for a surgery that would at best leave her a C-5 quadriplegic. Post-op complications turn Tasha’s struggle and ultimate triumph into an unbelievable journey. From loss and grief, to self-discovery and achievement, Tasha’s faith, resilience, and honesty have allowed her to leave the old Tasha behind while she confronts the new Tasha’s life from a state of the art wheelchair. This poignant memoir from the current Ms. Wheelchair USA inspires readers to welcome adversity—to â€Å"face your own trap door of opportunity. † Tasha constantly says, â€Å"†¦ every day is a gift†¦ and I will never take a step backward again. This book is just one example of how she lives these words everyday and inspires others to do the same, no matter what their â€Å"trap door† might be. Firm History The book was published in December 2012, and initial response to the book has been tremendous. Two additional printings have already been ordered with a third printing expected in late April 2013. The Dane Foundation and the Ms. Wheelchair USA organization are marketing promoting the book. The Dane Foundation was founded eight years ago, in Cuyahoga Falls, Ohio by five friends determined to make a unique difference in the lives of those with disabilities. The Dane Foundation is headquartered in Cuyahoga Falls, Ohio, but services and supports are promoted on a national, grassroots level. The 501C3 organization’s mission is to provide for the unique needs of individuals with disabilities, single mothers and their children with disabilities, and senior citizens. In addition, the organization has a mandate to provide programs that promote acceptance and understanding of individuals served, utilizing unique information and learning avenues. One of those unique avenues is the Ms. Wheelchair USA program. Ms. Wheelchair USA began as a state competition more than fourteen years ago. Women with disabilities from all over Ohio would trek to the Akron area for a four-day, televised live competition, which promoted their abilities, despite disabilities. After much persistence from women all over the country, the organization expanded and founded the national competition six years ago. Each year twelve national finalists are selected from countrywide applicants and then they compete in the weeklong national finals held each July in Northeast Ohio. Contestants participate in several interview competitions, a platform presentation, evening gown competition, and of course, several production numbers live on stage as well as community based activities throughout the week. The mission of the Ms. Wheelchair USA program is to promote glamour, self-confidence and community service†¦celebrating the achievements of women with disabilities. Ms. Wheelchair USA became a program under The Dane Foundation’s umbrella when producer Lowery D. Lockard co-founded The Dane Foundation eight years ago. The book by Tasha came on the heels of her crowning as the 2012-2013 Ms. Wheelchair USA. Representing Wisconsin, Tasha was selected as a national finalist and was ultimately crowned the titleholder. The book is her story of tragedy and success; the book is the example of uniqueness promoted by The Dane Foundation. The Dane Foundation is currently seeking a way to promote My Last Step Backward as an inspirational learning opportunity for those with and without disabilities. The book is a tool in the organization’s larger mission and, of course, is a estament to the abilities of women with disabilities like Tasha. (This section of the MMGP and compilation provided by Lowery D. Lockard. ) The Four P’s – Old New Product: My Last Step Backward is an inspirational book telling the story of author Tasha Schuh’s struggle facing life as a quadriplegic and her journey closer to God. Tasha was sixteen and loved life and acting. A tragic stage accident caused Tasha t o fall through a trapdoor in the stage causing her permanent paralysis. Her dreams of stage were over†¦or so she thought. As the new Ms. Wheelchair USA, Tasha has been on many stages, both large and small, inspiring others with her story of determination and encouraging them to take their Last Step Backward. Place: This book can be purchased online through Tasha’s website, www. Tashaschuh. com; The Ms. Wheelchair USA website at www. MsWheelchairUSA. org; and The Dane Foundation site at www. TheDaneFoundation. org. The book is also available on Amazon. com, Barnes and Nobles stores and through on-site book signing and meet and greet events all over the US. Amazon and Barnes and Nobles also offer electronic versions of the autobiography. Promotion: Since this is a new product, we have only just begun promoting the book over the past couple of months. Currently, A number of websites are selling My Last Step Backward like The Dane Foundation, Ms. Wheelchair USA organization, Intervarsity- a national Christian fellowship, and Tasha’s own website. The Ms. Wheelchair USA organization has a wonderful promotional flyer that is being distributed through Facebook and other organizational events and activities. In May, Tasha will be making several appearances in Ohio, the headquarters of Ms. Wheelchair USA promoting the book at an event with the City of Stow, as well as at several book signings in local book stores and library sites. We plan to prepare a book tour, combining book signings and press stops throughout the US in June and July. Price: There are several pricing structures available. Those listed here do not include additional charges that may apply related to shipping and handling of the book. Tasha’s website- $17. 99 paperback; Amazon- $12. 47 paperback, $10. 00 kindle version; Barnes and Nobles- $12. 47 paperback, $8. 80 nook version; Ms. Wheelchair USA / The Dane Foundation $17. 99 paperback. The book has also been made available to various organizations with a group discount depending on the number of books purchased. People: The people currently involved in the marketing of the book, My Last Step Backward include a marketing committee specifically assigned from The Dane Foundation and Ms. Wheelchair USA staff and Tasha Schuh. Processes: The processes currently being utilized to market the book include social media, press and promotion, and several on site promotions including meet and greets and personal appearances. The processes include the development of an extended marketing plan, development of trending tools and data with constant review and evaluation of cost and profit of overall book sales and their respective effect on the main organization and Tasha Schuh professional speaker. Programs: There are many programs in their initial implementation stages including social media marketing, personal appearances, a book tour, and store promotions and book signings. The book is also included in the regular programs and activities of both The Dane Foundation and Ms. Wheelchair USA for promotion and sales. Performance: Performance will be monitored by various outcome measures to include profitability of the book itself as well as its effect on the overall successes of The Dane Foundation, Ms. Wheelchair USA, and Tasha Schuh as a professional speaker. In addition, the book will be evaluated in relation to its impact on society both those with and without disabilities. This section of the MMGP and compilation provided by Jenna Seemann, Brian Harrison, and Lowery D. Lockard. ) Demographic Trends: The religious and inspirational book market is growing. E-books are still accelerating in sales and gaining acceptance. These tools include digital textbooks and digital libraries. (In fact, when children register for school, they are told their textbooks will be available online. Online textbooks lessen the amount of material the children have to carry home and negate the excuse, I forgot my book. ) Borders is now publishing books to be sold exclusively in Borders stores and is currently holding a writing contest for store employees. Audio book sales are on the rise. Graphic novels are selling well, with two surprises: There is an increase in nonfiction sales, and more women are buying. The global publishing market is expected to reach a worth of more than $252 billion by 2014, with about -3. 0% decline in the succeeding years. (Book Publishing in the US: Market Research Report, 2013) For more on graphic novels, see http://news. bookweb. rg/news/5333. html. Statistical trends: A recent report from AAP revealed these statistics as influencing factors for book purchases: (Book Publishing in the US: Market Research Report, 2013) Adult Hardcover sales were up 11. 1% Adult Paperback sales were up 0. 3% Adult Mass Market sales were down 4. 6% Unemployment rate 2. 5% annually over the next five years Childrens/YA Hardcover sales were up 22 . 2% Childrens/YA Paperback sales were up 7. 1% Audio Book sales were up 25. 9% E-book sales were up 13. 5% Religious book sales were up 19. 4% Technological changes that have affected consumer acceptance: The EBM (espresso book machine), a print on demand system which allows a buyers to present a credit card and have a requested book print in approximately the amount of time necessary to make a latte, may be coming to a store or library near you in the not-so-distant future. As far as book marketing goes, third-party advertising in books is becoming more prominent. Margaret Atwoods invention, the LongPen, allowed authors to sign books for fans at BEA and The London International Book Fair (among other locations) without leaving home. See (http://www. longpen. com/lp-welcome. html) for more information on this new technology. Larger companies such as Amazon and Simon Schuster are promoting authors with video and podcasts; and Harper Collins will be offering book excerpts via iPhone. Consumer’s tastes and preferences: One thing to take into consideration is how to keep readers interested in a book while awaiting publication. Fortunately there are widgets to help keep people interested in Web pages. An example of this is at –(http://gayletrent. com/stressrelief. aspx). An example of where we might want to give others a heads up about our new book is Publishers Lunch, which is a short version of Publishers Marketplaces daily news. On Tuesdays, they send out Deal Lunch which is about 25% of the book deals reported the previous week. Its a good way to keep abreast of what books are selling. Social /cultural factors: The Internet has also allowed a number of new competitors to enter into the market. Newspapers and magazines not only have to compete with each other, but with websites such as tmz. com and perezhilton. om. Consumers now demand news/gossip that is delivered fast and the print media has had to change its focus. New technologies with regards to printing are another factor that has influenced the publishing industry. Digital printing, for example, has made printing mass produced literature faster and more efficient. It has also led to a new phenomenon in the industry known as print on demand. The pace and ease in which publications are print ed has allowed publishers to print on order, rather than printing in bulk and having that money wasted in storage. E-books are another relatively new technology that is changing the landscape of the publishing industry. Many major publishers in around the world produce e-books along with their printed formats. There are even those in the industry, which specialize purely in e-publishing. In addition, the disability service and supply industry as well as the socialization of those with disabilities into mainstream education, housing, and employment has also presented an opportunity to promote a book like My Last Step Backward. (This section of the MMGP provided by Michael Newby. Market Analysis The Market Analysis for My Last Step Backward is unique in that there are no other autobiographical books written by a woman who has experienced a tragedy like Tasha, and then gone on to become Ms. Wheelchair USA. This makes comparisons difficult, however, by placing the book in the inspirational and informational genres, it is easier to relate various consumer factors. Tasha’s story is inspirational and many of her experiences discussed are informational in nature therefore the book allows us to reach across many target markets. This market analysis will include market information related to the consumer’s behavior expected for this type of product. â€Å"Consumer behavior involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e. g. , whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement these plans. † (Perner, 2008). We know that a consumer’s buying behavior is influenced by many factors including their cultural, social, and personal factors. Market Analysis – Cultural Factors Cultural factors often exert the most influence over a consumer’s behavior. Culture is described as a fundamental determinant of a person’s wants and their behaviors. (Kotler Kotler, 2012). This factor is vital to our product’s market analysis, because it relates to how one was raised, their views and opinions on different topics relating to an individual with disabilities, women, women with disabilities, women in pageants, successful and inspirational women. According to Lars Perner, from the Marshall School of Business, if a consumer’s culture is based on US and some northern European values, a consumer will have been exposed to an expectation of self-worth, pride, philanthropy, and success. So, we can expect their culture is similar to those of the US and they will be most likely consumers of this book, as they will be more accepting and interested in the product and its message. The US culture has changed significantly over the past sixty years in relation to individuals with disabilities and their acceptance into mass society. Therefore, if a consumer has grown up being taught to fear or dislike individuals with disabilities, then they wouldn’t have any interest in purchasing this book. If they were raised in the culture of â€Å"hiding or secluding† individuals with disabilities, they may also be less likely to purchase this book. This may translate to potential consumers who were educated after the 1960’s when individuals with disabilities were being repopulated into society from institutions, and integrated into the public school systems and communities. It is also assumed that if a consumer has been raised in any type of healthcare environment, they will also be more likely to purchase this book. In turn, this will correlate to the different social classes in the United States’ market we are addressing. Someone who grows up in a US household where family members work in the healthcare industry can usually be segmented in a middle class to upper middle class home environment. This social class is more likely to purchase and read books. (Perner, 2008). Market Analysis – Social Factors Social Factors like groups, family, social roles, and status will influence a consumer’s behavior in purchasing items. Therefore, if a consumer grew up wanting to understand disabilities; accepting that individuals with disabilities are a valuable part of the US society; having an understanding and expectation of helping those less fortunate than themselves; if they have a relative or friend with a disability; a relative or friend that works in the healthcare industry; have experienced a tragedy; been exposed to a disability, tragedy accident or untimely death, these are all a positive influence on potential consumer for the book. One of the keys to target for our product will be in identifying the â€Å"Opinion Leader†. They are typically the person or friend one goes to when they are looking to make a purchase and offer influence through advice and opinions. (Kotler Kotler, 2012). (This section of the MMGP provided by Brian Harrison with additions and compilation by Lowery D. Lockard. ) The personal factors that have influence on a consumer’s purchasing of this book include such demographic variables as age and lifecycle stage, occupation, economic situation, and lifestyle choices. Lifestyle choices will envelope a person’s daily activities, hobbies, interests, and opinions. Personality and self-concept will play a significant role here, due to the book’s inspirational and Christian nature. (Shah, 2010) The consumer market for this product will be largely female, ages thirteen to sixty, because of it’s inspirational nature as well as the success and celebrity factor of its female author. A consumer working in the healthcare, entertainment, or inspirational and motivational fields like pageant participants, performers, teachers, ministers, and counselors will show greater interest in this book, since the product is motivational in nature, provides a basis in the entertainment and pageant industry, and is based on an accident that caused a permanent health issue for the author. While a literary product is typically purchased by middle to upper class consumers, the cost of this product is economical for those with less disposable income. Those with a personal or professional interest in individuals with disabilities, successful women, pageant contestants, entertainers, and Christian or inspirational stories in general, will be a likely consumer, based on personal factors. Many of the recently obtained points of sale link the product with other motivational books. Amazon. com actually sells a pair of books, My Last Step Backwards with Best When Broken- another motivational book about life in a wheelchair. Many consumers that purchase this book may also utilize a wheelchair and be looking to this product for some personal guidance in their new or ongoing physical situation. Market Analysis – Psychological Factors Many psychological factors play a part in a consumer’s purchasing behavior. These can include motivation, perception of their current life situation, their inspiration to learn or need to deal with an emotional issue, their personal attitudes and beliefs. (Shah, 2010). When researching books recently viewed and purchased on Amazon. com, many of these are in the inspirational and Christian genre. Some are about life in a wheelchair, loss of a limb, or are inspirational tools offered to deal with life changing occurrences. This indicates that many consumers who will purchase My Last Step Backward may be looking for inspirational supports of a personal or Christian nature. These supports may or may not be following a tragedy. Consumers are looking for tools to fill the need to address issues within their own lives with a loved one or other family member who may be disabled or have become wheelchair bound. They are most likely seeking guidance to help with life adjustments that have resulted from a change in their life. These consumers fall under the need for a story to share and help them also adjusting to their new roles. Similarly, autobiographical books by those with some level of celebrity are also being purchased. My Last Step Backward is written by a celebrity author and will appeal to young women looking for a parent-approved role model. (This section prepared by Jenna Seemann with additions and compilation by Lowery D. Lockard) Market Analysis – Consumer Behaviors Every aspect of consumer behavior will be reviewed and considered as we prepare the marketing plan for My Last Step Backward. An emphasis will be placed on the personal and psychological factors because of the personal, faith based and inspirational nature of the book, as well as its autobiographical format. A main key in our marketing plans will be to â€Å"find the sweet-spot where faith and culture intersect,† as Larry Ross, a successful Dallas Christian based marketing professional explained in a New York Times article. (Saroyan, 2006). Books and programs that rely heavily on faith based inspiration and successes, do well to consider the basic personal needs of a consumer but they must be combined with their culture and faith, Ross said. The biggest national stories since 9/11 have touched on faith and Tasha’s story and resulting success told in My Last Step Backward is certainly founded in faith. While chapters of the book speak to the accident, resulting injuries, surgeries, medical and physical scenarios, the book also speaks to basic human needs, faith, and determination. The consumer market for this product will be largely female, ages thirteen to sixty, because of it’s inspirational nature as well as the success and celebrity factor of its female author. Market Segments – Variables The variables we will consider when segmenting our target markets include geographic, demographic, psychographic, and behavioral. While our geographic segment, at this time, is the United States we will rely on some grassroots marketing to increase marketability and success. Through one-on-one meetings like book signings and presentations, the interest and success of the book will increase after an up-close experience with its author, Tasha Schuh. Demographic segmenting will look to various aspects of the female gender, not dismissing a male audience, but realizing this tool is more female friendly. Various market segments will be approached within the target demographics including a focus on Gen X and Gen Y or Millennials realizing that these approximate 128 million potential consumers will have a more open mind and popular interest in the story of a successful individual with disabilities. Psychographic groups like Experiencers and Achievers will be considered along with Strivers and Believers to apply in our marketing plan combining those that are goal-oriented and successful with young people, those with concrete beliefs and those who are trendy and accepting of inspirational and faith based materials. Book Publishing in the US: Market Research Report, 2013) (This section of the MMGP provided by Lowery D. Lockard previously assigned to Raymond Washington. ) There are many ways we can evaluate the attractiveness of each identified segment. The book publishing process can be divided into three main parts: Commissioning, Editing, Productions. They are explained as follows: 1. C OMMISSIONING. Publishing begins with the generation of a project idea. The project idea is triggered by: New Markets New syllabus Revised syllabus Changing market needs. Proposal from author. Market information is arrived at by conducting market survey. This would entail looking at the market needs to determine whether there is a market gap (market opportunity). The following equations would help to assess the market gap. Market needs – Available = 0 (No Market gap) Market needs – Available = 1 (Market gap) Market needs – Available = -1 (Saturated Market gap) 2. Publishing proposal After the project idea has been generated and market survey conducted, the next step is to assess the economic viability of the project idea. This entails preparation of publication proposal, which captures: All origination costs. Number of copies to print. Printing cost. Unit production cost. Selling price. Number of copies projected to be sold per year. Profit margin. The proposal is assessed against company’s financial objectives. The desired gross margins for all the projects. The period needed to achieve the desired rate of return on investment. (R. O. I. ) The project proposal is either approved or not approved based on above parameters. If the project is approved, then the author(s) is/are identified and commissioned. Manuscript Acquisition Procedures Identify the right author who: Knows his/her subject well. Effectively communicates with target readers. Meets deadlines. Commission author formally in writing. Commissioning letter should give clear briefs and specifications on: Extent of Manuscript. Artwork/illustrations required: Minimum and maximum per chapter. Target audience/readership level so as to determine: Appropriate methodology. Style. Language. Deadline Presentation. Handwritten manuscripts are accepted in very exceptional cases. Typed manuscripts are preferred. They must be typed with good interline spacing and outer margins to allow space for editing. . Manuscript Evaluation Assessment Publishers use in-house editorial staff or a pool of external evaluators to assess submitted manuscripts. Criteria for in-house evaluation Editorial policy which for instance determines the categories in which the company publishes in or the priority publishing segments of the moment. House style. Textbook evaluation criteria. If an in-house evaluation report is pos itive it is always advisable to seek a second external opinion to validate this standpoint. This is because: Editor’s opinion may not be representative enough. Second opinion means fewer risks in terms of book being a flop. Finding external readers/advisors Publishers would always zero in on experts in subject area. They would mainly be practicing/retired teachers/lecturers. They should be given evaluation guidelines by the publisher. Tasha’s book will be a motivational agent for various people from all walks of life considering a variety of factors which influence consumer purchasing. I recommend that we pursue full market coverage or what is known as undifferentiated. The book should not be specialized to one audience. In undifferentiated marketing, the firm ignores segment difference and goes after the whole market with one offer. It designs a product and a marketing program that will appeal to the broader number of buyers. It relies on mass distribution and advertising. It aims to endow the product with a superior image. Undifferentiated marketing is the marketing counterpart to standardization and mass production in manufacturing? The narrow product line keeps down costs of research and development production, inventory, transportation, marketing research, advertising, and product management. The undifferentiated advertising program keeps down advertising costs. Presumably, the company can turn its lower costs into lower prices to win the price sensitive segment of the market. (This section of the MMGP provided by Michael Newby. ) Market Segments Target Markets Our target markets for My Last Step Backward include several segments of women, professional and corporate motivators, and the contemporary Christian market. 1. Teens and Young Women (Gen Y): These women will be targeted, as they are most likely to be a group searching for a positive and successful female role model. Without the hindrances of â€Å"Hollywood† but with all the glamour of a pageant winner, Tasha will appeal to these young women based on her success and celebrity. Tasha’s beauty and self-confidence will inspire young women through her photos and words to overcome any physical thing they see as a defect, and help them turn their doubts into confidence. In addition, her poignant faithfulness will serve as an opportunity for young women to profess their Christian faith and beliefs are not only â€Å"ok† in today’s society, but through their reading of the book this will be instrumental in their growth and success. . Women desiring success: These women will vary in demographics and can include Gen X and Gen Y members. The marketing for this target market will be to focus on their need for acceptance, despite any adversity they may face in their own lives. Tasha’s examples in the book of overcoming serious and numerous obstacles will serve as an inspira tion to other women looking for success and feeling like because of their age, physical issues, income, education, or other personal circumstances that anything is possible if you focus on stepping forward and believing that you have taken your last step backward. We also know that women in this category look for understanding and acceptance and even dream of success and celebrity. (The unbelievable popularity of female-based reality television shows like Dance Moms and The Housewives of XYZ is an example of this! ) We know these women have a belief they can succeed and will use the book as an inspirational tool for success. 3. Women with disabilities and/or Mothers of children with disabilities: This segment will be targeted with the story of Tasha’s accident, medical diagnosis, struggles through the health care process or a tragic injury and subsequent successes and independence. These women and Moms can use the book as a resource of information and processes when dealing with a disability. In addition, the book will serve as an inspirational tool for those that are struggling, new to the disability world, or Moms who doubt that their child with disabilities will ever have an opportunity at success, celebrity, or independence. 4. Contemporary Christian market: The marketing plans will address this contemporary Christian market with a focus on faith overcoming adversity. Tasha clearly speaks to her doubts, her forced reliance on God, and how He has helped her to have the life that others thought she couldn’t have because of her disability. We will address this market’s need for inspirations through a current and trendy example, faith through tragedy, success and triumph despite unbelievable obstacles. It is important to note that we will focus on those within the Contemporary Christian market as tools like celebrity, music, entertainment, and motivational inspiration ideals in the book may not appeal to those looking for a traditional, more old-school, or formal religious answer or inspiration. This section of the MMGP provided by Lowery D. Lockard. ) Positioning of My Last Step Backward There are thousands of autobiographies dating back to c. 175 when Roman Emperor Marcus Aurelius wrote The Mediations. Today our book, My Last Step Backward, is still a unique literary offering in the autobiographical/memoir world. It’s a true, li fe story that begins with a Once Upon A Time, and really does end with a â€Å"real life† Happily Ever After! The New York Times suggests thirty-one celebrity â€Å"life† books, several of them are autobiographical in nature. From an autobiography by Clive Davis, founder of Motown Records to stories about Any Worhol and Lady Gaga, these books feature the celebrity â€Å"dirt† and some positives. Books about Princess Grace Kelly, Princess Diana, and Christopher Reeves hold more positives and inspiration and less glitz and glamour. Christopher Reeves wrote the book, Still Me, three years after his spinal cord injury, while another autobiography by Errol Flynn was self-written in 1959. We know that in the next year, Tasha’s memoir will be part of the top 30 on their published reading list! My Last Step Backward is sure to be the first installment by Tasha in a series of survival from tragedy, struggle and triumph books that will grace the shelves and consumer’s nightstands for years to come. The autobiographical book, written by the amazing Tasha Schuh, will inspire the reader while offering information and reality reading. Our Brand Positioning Bull’s-eye below gives a visual target for our team as we position and market My Last Step Backward and ultimately, Tasha Schuh. Our positioning statement encompasses the book’s message†¦Ã¢â‚¬ Take Your Last Step Backward†¦I did! Positioning In The Marketplace Our book, My Last Step Backward has a new and growing position in the marketplace. The book is already making a showing on several social media streams along with early identification on Bing, Google and other popular search engines as an inspirational autobiography†¦a good first step forward! As we research the current standings of t he new book, it hasn’t made the New York Best Sellers List yet, but we are on our way! The book was printed in December 2012 and has already sold more than 1,000 copies with only personal and basic promotion. New placement in markets online and in some bookstores are being secured currently. As we move forward in our marketing and promotion efforts, the book will take a position next to other celebrity, inspirational, memoirs like those of Christopher Reeves and Jodi Tada. According to research on a variety of literary sites from Amazon. com to Alibris Marketplace, etc. there are eight books commonly noted when searching for stories about women with disabilities, inspirational women’s autobiographies, and similar disability tools. These include only one autobiography by a woman, My Body Politic, by Simi Linton. This book was written by an accident victim in the 1970’s and focuses more on advocacy issues relating to the lack of ADA laws in the 80’s and less on inspiration and motivation. (This section of the MMGP and compilation provided by Lowery D. Lockard. ) Competition – The Market Leader A current author that is a Market Leader in our industry is Joni Eareckson-Tada. She has written several books over the years and has one of the more successful autobiographical books about surviving a disability, to date. One of her strengths is capturing the audience with real scenarios and circumstances. She was doing a routine event, and suddenly her life changed forever. However, just like any other person, she understood that just because her prognosis was permanent quadriplegia, that didn’t mean she should quit on life. One of the weaknesses of the book for a general market can be that her books are so strongly tied to her religious message. For some, this may be a deterrent from purchasing the book, because it is marketed as a religious reading and many consumers might not want to tie religion into their leisure readings. We will be tailoring our message for My Last Step Backward to address the aspect of faith, however it will be a secondary factor to inspiration, motivation, and information. We know, after looking at the long-term success of Joni Eareckson-Tada in the religious genre, that we will be able to mimic and exceed those successes to a wider audience acceptance. According to Lee Posen’s article in the Strategic Management Journal, sometimes tailored imitation from firms can help follower firms surpass market leaders. (Posen, 2013) We agree! Another firm leader is Christopher Reeves and his literary works. Despite his death, his books remain on several must read lists of autobiographies and memoirs. His change from the Superman celebrity heartthrob to quadriplegic was a huge and very closely watched life change. His struggles and successes were documented daily for several years as he re-invented his celebrity and learned to triumph in Hollywood following his accident. The book Still Me, written by Reeves three years after his accident, is still on the New York Times best-read list. Sadly the weakness of this competition is that Reeves will add no new entries to his literary shelf since he passed away in 2004. While his foundation, movies, and legacy actively continue, we believe Tasha’s book will have the opportunity to build on Reeves’ messages to those trying to overcome tragedy and life-changing accidents. Competition Brand Elements Brand elements are essential in any successful business. Brand elements cause high levels of brand awareness with target consumers and builds brand equity (Farhana, 2012). We will incorporate elements that are meaningful, memorable, and likeable among the masses. One brand element is our cover, a picture of beautiful Tasha, smiling and wearing a crown while sitting in a wheelchair. This photo, and contemporary cover can stand as a symbol of several things; winning a tournament, winning a pageant, or competing and winning in life. We wanted to capture everyone’s desire to win by illustrating that this book can be read by anyone. In addition, our book offers a unique tragedy†¦a â€Å"last step backward. † While theatre accidents may be commonplace, a life changing theater accident while rehearsing at a high school musical isn’t a common happening. The tragedy is certainly a brand element, but the success and inspiration is another avenue we will follow. This story hasn’t been told yet, and lends itself to many metaphoric indicators when promoting the book and Tasha. Finally, we know that Tasha herself will become a brand element. Her beauty, spirit, determination, and talent will expand from the literary world to the road as a professional speaker, performer, host and more. Her title of Ms. Wheelchair USA can be compared to other celebrities branded, like Olympian Shaun White. Her talents before the accident are still available to her, in a different way, and we will work with her to build on these including the production of a musical cd, more books, etc. In the future, we know that Tasha’s celebrity will lend itself to a brand that can promote a clothing line (perhaps specific to contemporary women with disabilities), motivational tools and entertainment related products. (This section of the MMGP and compilation provided by Brian Harrison, with some additions by Lowery D. Lockard. ) Competition – Brand Mantra The brand mantra for My Last Step Backward is: Informational, Inspirational, Motivational†¦Reality Reading (This section of the MMGP and compilation provided by Lowery D. Lockard. ) Competition – Similar Promises While many books provide an inspirational message, there are no books, which offer a brand promise or mantra quite like ours. Because we are dealing with an individual with a unique story and continuing life, we have the opportunity to grow the â€Å"Happily Ever After† story into reality reading. Many books offer a piece of each section of our mantra, but none that we could find, provided the unique combination of all the pieces of the mantra. The closest stories relate to the Joni Tada and Christopher Reeves stories, similar in the level of tragic to success but different in their individualism and outcomes. This section of the MMGP and compilation provided by Michael Newby with some additions by Lowery D. Lockard. ) Competition – Attributes and Benefits One of the benefits of My Last Step Backward is having a tangible, motivational couch on hand, whenever someone needs one. It is an inspirational, and motivational â€Å"pick-me-up,† that will be there for dail y reference. It is a paperback copy that takes a lot of wear, it is small and portable, and, if you purchased the electronic version, it can be with the reader at all times. Even though it may not be waterproof, fireproof or completely weather proof, obtaining another copy is not difficult. It is available to the reader and will also serve as a positive and motivational gift for all ages. This product benefit relates specifically to three of our target markets. Those in the teen, busy women desiring success and mothers markets will appreciate this Happily Ever After, true, motivational story. Accessibility and ease of use are very important to them. Having a constant and accessible means of support is comforting, especially after experiencing a traumatic accident. This benefit speaks directly to those in our targets of mother’s with children with disabilities and women with disabilities. Specifically those dealing with a new disability. ) It is even better that this â€Å"support couch† is a new and contemporary story, addressing today’s living issues. Being able to have that mobile support to count on and share promotes self-motivation and inspiration. My Last Step Backwards is an inspirational pocketbook that can provide that little bit of motivat ion to the reader whenever they may need it. As our teen market is constantly bombarded with the pressure to be successful and be popular, this book will serve as a tool for them with the road seems to difficult to walk. When our youth market needs a positive inspiration, a life comparison, and a real Happily Ever After reality story (instead of the Housewives of Beverly Hills) they can turn to Tasha and her message. Since Tasha’s faith and Christianity are a part of this book and her ultimate success, the Contemporary Christian target market will benefit from these specific faith-related aspects as well as the overall inspiration and motivation in general. (This section of the MMGP and compilation provided by Jenna Seemann with additions by Lowery D. Lockard. ) Competition – Packaging Labeling We can use packaging and labeling to support our brand image by using our author, Tasha Schuh. Her image speaks for itself†¦a beautiful young woman, wearing a crown, in a wheelchair. Tasha’s inspiration is visible and transferred to the reader through her smile on the book’s cover. The cover is colorful and contemporary, appealing women of all ages. Photos throughout the book show Tasha’s active life in sports and entertainment prior to the accident. Continuing through the book, readers can see her photos in hospital, rehabilitation, and winning at the Ms. Wheelchair USA pageant. In addition, photos of Tasha and her youthful and supportive friends as well as her attractive boyfriend Doug will appeal to our target markets. Any potential consumer that picks up the book and flips through the pages, as most of us do at the bookstore, will see these photos and, if they are in our target markets, will be immediately intrigued by their presentation. As we develop point of sale displays and other promotional materials, Tasha’s brand will be the element that will grasp first look attention. Her crown and beauty combined with the large wheelchair will draw the potential consumer to pick up the book and read the inspiring story. Tasha’s presence at many book signings and public events is an additional resource we will use to package and promote our brand image. Our statements including the book’s actual title, will intrigue the potential buyer to purchase the book. This section of the MMGP and compilation provided by Michael Newby with some additions by Lowery D. Lockard. ) References: 1) Admin; (2007). Full Market Coverage. Retrieved from: http://www. citeman. com/1435-full-market-coverage. html#ixzz2PntojP00. 2) Author Unknown; (2013). List of autobiographies, retrieved from: www. Wikipedia. org/list_of_autobiographies. 3) Author Unknown: (2013). Autobiographies on Line, retrieved from: www. alibris. com. 4) Farhana, M. (2012). Brand Elements Lead To Brand Equity: Differentiate or Die. Information Management Business Review, 4(4), 223-233. 5) Harris,J. (2012). The Battle of Celebrity Memoirs. Guardian News Media, UK, December 12, 2012. 6) Harris, J. (2006). Top Thirty-One Autobiographies and Memories to Read. The New York Times, April 26, 2012. 7) Linton,S. (2008). My Body Politic: A Memoir by Simi Linton, Ann Arbor, Michigan: University of Michigan Press. 8) Posen, H. E. , Lee, J. , Yi, S. (2013). The power of imperfect imitation. Strategic Management Journal, 34(2), 149-164. doi:10. 1002/smj. 2007. 9) Schuh, T. (n. d. ). BARNES NOBLE | My Last Step Backward by Tasha Schuh | NOOK Book (eBook), Paperback. Barnes Noble Books, Textbooks, eBooks, Toys, Games More. Retrieved March 31, 2013, from http://www. barnesandnoble. com/w/my-last-step-backward-tasha-schuh/1113834490 10) Environmental Factors in Publishing. (2009, June 07). In WriteWork. com. Retrieved 16:41, April 02, 2013, from http://www. writework. com/essay/environmental-factors-publishing Article Source: http://EzineArticles. com/818003. 11) My Last Step Backwards News intervarsity. rg . (n. d. ). InterVarsity Christian Fellowship/USA Home intervarsity. org . Retrieved March 31, 2013, from http://www. intervarsity. org/news/my-last-step-backwards. 12) Tasha Schuh, Ms. Wheelchair USA (2013). Retrieved from: www. MsWheelchairUSA. org. 13) Tasha Schuh, Ms. Wheelchair USA; (2013). Retrieved from www. TheDaneFoundation. org. 14) Schuh, T. (n. d. ). H ome. Home. Retrieved March 31, 2013, from http://tashaschuh. com. 15) Schuh, T. (n. d. ). My Last Step Backward: Tasha Schuh: 9781462404186: Amazon. com: Books. Amazon. com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs more. Retrieved March 31, 2013, from http://www. amazon. com/Last-Step-Backward-Tasha-Schuh/dp/1462404189. 16) Schuh, T. (n. d. ). BARNES NOBLE | My Last Step Backward by Tasha Schuh | NOOK Book (eBook), Paperback. Barnes Noble Books, Textbooks, eBooks, Toys, Games More. Retrieved March 31, 2013, from http://www. barnesandnoble. com/w/my-last-step-backward-tasha-schuh/1113834490. 17) Book Publishing in the US: Market Research Report. (2013, Feb). Retrieved from Book Publishing Market Research Report | NAICS 51113 | : http://www. ibisworld. com/industry/default. aspx? indid=1233

Outcome Evaluation Essay Sample free essay sample

Executive sum-up: The current paper is a memoranda to the province bureau on measuring the sellers on Drug A ; Substance abuse intervention centres. The five sellers that are in rating are. Volunteers of America. Phoenix House. THE WALDEN HOUSE DAY TREATMENT PROGRAM. FamilyLinks and Bridge House. All the sellers are evaluated establishing on the standards developed with the parametric quantities like. like quality of attention. Effectiveness. Performance. entree to care. cost. timelines and direction etc. . However. after detecting the comparative result rating ‘Family links’ was considered as proposed seller to accomplish cost decrease as one of the province bureau programme endOverview Outcomes-Based Evaluation Outcomes rating looks at impacts. benefits. alterations to the clients as a consequence of organization’s plans or attempts during and or after their engagement in the plans. Outcomes evaluation examines these alterations in the short-run. intermediate term and long-run The Approach to Measure Nonprofit Organizations There are assorted attacks to measure not-for-profits. We will write a custom essay sample on Outcome Evaluation Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Such attacks include self appraisal every bit good as outside ratings. Sate bureaus consider both attacks while measuring the sellers. Nonprofit organisations normally observe self-assessment to see how their boards or executive managers fulfill their duties or to re-examine their mission. Sing self-assessment of their plans. the not-for-profits have focus on outcome rating to larn how their plans have made impacts on plan participants and/or the society they serve. It is critical for not-for-profits to cognize how they are making instead than what they do or did. However the province governments decide which not-for-profits would be awarded. establishing on their self-evaluation as their comparative rating of all the appliers. In this sense. such grant presenting have an component of rating that aid nonprofit organisations to offer better services in their plan execution. Purpose of the Memo: The intent of the current memoranda is to offer rating of bing drug maltreatment service centre sellers who have applied for the new financess. Problem Statement The province bureau is looking to take down the fiscal support for the current grant and is looking for a cost effectual seller who can present the services harmonizing to the newprogramme guidelines. The intent ofresults ratingis to: Scope of services to be performed The rating is to find the extent to which the bing sellers have met the ends and to place the capableness to accomplish new ends. The rating is non intended to be a research undertaking. Outcomes ( or client/customer impacts ) and Performance Measures ( that can be measured as indexs toward the results ) Evaluation The province bureau is looking for selective catching with a service supplier who providesservice in conformity within an agreed- upon system of direction controls ; and provider payment mechanisms which encourage cost containment and may affect some grade of fiscal hazard sharing ( e. g. . capitation agreements. discounted payment agendas ) . For this. the province bureau intends for a systematic aggregation of information about the development. acquisition and bettering aims of the undertaking. This rating involves measuring undertaking planning. undertaking execution. and project results of different sellers. By and large the rating consists of two parts: The cardinal constituents intended to utilize in Outcomes Evaluation For the current rating the province bureau has considered the following basic constituents of different sellers. Outcomes evaluation expressions at plans as systems that have inputs. activities/processes. end products and results. So this system’s position is observed in the current context. Input signals– These are stuffs and resources that the seller plan uses in its activities. or processes. to function clients. eg. equipment. staff. voluntaries. installations. money. etc.Activities– These are the activities. or processes. that the plan undertakes with/to the client in order to run into the clients’ needs. for illustration. learning. reding. sheltering. eating. vesture. etc. End products– These are the units of service sing vendor plan. for illustration. the figure of people taught. counseled. sheltered. fed. clothed. etc. The figure of clients served. books published. etc. . really frequently indicates nil at all about the existent impacts/benefits/changes in the clients who went through the plan — the figure of clients served simply indicates the numerical figure of clients who went through the plan. Results– These are existent impacts/benefits/changes for participants during or after the seller planFor illustration. for a smoke surcease plan. an result might be â€Å"participants discontinue smoking† .-These alterations. or results. are normally expressed in footings of:-knowledge and accomplishments ( these are frequently considered to be instead short-run results )-behaviors ( these are frequently considered to be instead intermediate-term results )-values. conditions and position ( these are largely long-run results ) Outcome marks– These are the figure and per centum of participants that the seller want to accomplish the result. for illustration. an outcome end of 2. 000 teens to discontinue smoke over the following twelvemonth Result indexs– These are discernible and mensurable â€Å"milestones† towards an result mark. These are the touchable things to bespeak that the seller is doing the advancement toward the result mark. For illustration. the figure and per centum of adolescent participants who quit smoking right after the plan and six months after the plan — these indexs will move as inputs to calculate on whether 2. 000 teens will discontinue or non over the following twelvemonth from finishing your plan. Background Service Description The drug maltreatment and substance maltreatment intervention centres are meant for rehabilitation. Assorted types of services are available to the sick person runing from short term reding. long-run inmate attention and some signifier of community-based theoretical accounts. Day intervention attacks besides include caring for aged and handicapped individuals. adult day-care plans. And in recent old ages the Day intervention attacks are being applied extensively in the intervention of intoxicant maltreatment along with traditional inmate and outpatient plans. The wellness services provided under Day care intervention are as follows: Treatment Plan Treatment is a structured procedure of activities designed to minimise or collar the harmful effects of intoxicant and/or other drug abuse and/or dependence thereby bettering the individual’s physical. psychological and societal degree of working. in the context of maltreatment and/or dependence Degree of attention in Pre-Treatment Servicess to persons at hazard of developing substance maltreatment related jobs but may or may non run into the diagnostic standards for maltreatment or dependance. Servicess within this degree may be provided to household members and important others Outpatient A: Non-Intensive Outpatient: Regularly scheduled ongoing or intermittent curative Sessionss of low strength with less intervention continuance Bacillus: Intensive Outpatient: Structured single and group activities for a lower limit of 8 hours/week and three yearss a hebdomad. Degree centigrades: Day Treatment: Integrated and structured curative activities dwelling of organized and ongoing intervention services in a professionally supervised plan. Residential A: Non-Medical Community Residential Treatment- means a twenty-four-hour rehabilitation installation. without twenty-four-hour-per-day medical/nursing monitoring. where a planned plan of professionally directed rating. attention and intervention for the Restoration of working for individuals with intoxicant and other drug jobs and/or dependences. Bacillus: Medical Community Residential Treatment- means a twenty-four-hour rehabilitation installation. with twenty-four-hour-a-day medical/nursing monitoring. where a planned plan of professionally directed rating. attention and intervention for the Restoration of working for individuals with intoxicant and other drug jobs and/or dependence occurs. Detoxification A: Ambulatory Detoxification: Servicess to persons with mild to chair symptoms of backdown. supervised by a doctor. Residential. halfway house of outpatient enfranchisement is required. Bacillus: Sub-Acute Detoxification: Detoxification services provided with 24-hour medical monitoring. Degree centigrades: Acute Hospital Detoxification – Assessment rating of each person to find the nature and extent of his or her dependence to alcohol and other drugs. – Case Management activities to supply aid and support to persons and groups in deriving entree to needed medical. societal. educational and other services indispensable to run intoing basic human demands. Case direction services may include interactions with household members. important others and/or other persons or entities. -Crisis Intervention through a face-to-face or over the telephone response to a crisis or exigency state of affairs experienced by a client. household member or important other. – Family Counseling Sessionss with persons and their households under the counsel of a counsellor to turn to household relationship issues related to intoxicants and other drug maltreatment. – Family Counseling may be provided to household members and important others. – Medical Somatic services or medicine disposal services or distributing of medicines in an intoxicant and other drug intervention plan. – Toxicology Screening of specimens like piss. hair. unwritten fluids to observe the presence of intoxicant and other drugs. – Referral and Information to ask from people about services provided by the plan. services provided to other wellness attention organisations and reaching another wellness attention organisation supplier to obtain services for an person. – Child Care- Care of kids of persons having intervention during the intervention period. – Outreach to the mark population within their environment. The intent of this attack is to forestall and/or reference issues and jobs as they relate to the maltreatment of intoxicant and other drugs. – Education that is focused on assisting the single addition his or her consciousness and cognition of the nature. extent and harmful effects of intoxicant and other drug dependence. Educational services may include persons and groups and consist of talks. pictures or structured treatment Sessionss. – Treatment Intervention- These should be structured. solution-focused procedure that consists of a group of household members. important others. among others ( colleagues. co-workers. etc ) who come together to show their observations and concerns sing an addict’s behaviour. – Meals to persons take parting in a intervention plan. Features that are observed under Outcome Evaluation: Cardinal features of managed Day care plans include a wide scope of organisational and funding characteristics. including the followers: ( cubic decimeter ) Benefit program features ( e. g. . types of patient populations. figure and type of allowed services. usage of co-payments and deductibles ) ; ( 2 ) Use of incorporate and carve out direction systems ; ( 3 ) Wide variableness in the types and mix of intoxicant intervention services provided ; ( 4 ) Systems of supplier enlisting. choice. and monitoring ; ( 5 ) Systems of organisational direction. instance direction and quality confidence. including organisational and clinical decision-making theoretical accounts. usage of clinical guidelines and protocols. supplier credentialing demands. staffing features. ( e. g. . staffingmix. squad theoretical accounts ) . usage of public presentation tracking systems ( e. g. . study cards. supplier and consumer satisfaction studies ) ; and ( 6 ) Financing mechanisms that incorporate inducements to restrict measure and cost of attention. including risk-sharing agreements. deductibles. co-payments. capitation. etc. Description ofOrganizations in consideration: In the 110 old ages of supplying services to the community. the name Volunteers of America Oregon has become synonymous with compassion and attention. The organisation has earned repute through dedication and indefatigable committedness to assisting persons and households create safer. healthier. and more stable life styles. The services are catered to risky young person to victims of domestic force. from the retrieving nut to the frail elderly. the organisation provide a scope of supportive and authorising services to the vulnerable populations to work with them and to reconstruct whole lives to make their full potency. Apart from the assorted outstanding services like Children A ; Family Services and Senior Services. the Rehabilitation Services include. Alcohol A ; Drug Outreach. Community Detention Monitoring. Community Partners Reinvestment. Day Treatment Program. Integrated Family Services. Men’s Residential Center. Rearing Program. Portland Partners Re-entry and Women’s Residential Center The result of FY 2006-2007 Highlights and Results depicts the Community Partners Reinvestment Project consequences as under: Phoenix House is one of the nation’s taking non-profit substance maltreatment bar and intervention service organisations. Phoenix House serves more than 7. 000 work forces. adult females ( including adult females with kids ) and teens each twenty-four hours at more than 120 drug and intoxicant intervention and bar plans in nine provinces – California. Florida. Maine. Massachusetts. New Hampshire. New York. Rhode Island. Texas. Vermont. The drug and intoxicant intervention plans include: Phoenix Academies. our residential high schools for teens in intervention for drug and intoxicant maltreatment ; Long and short-run residential drug intervention centres for grownups: Intensive outpatient and twenty-four hours plans ; after-school plans for teens ; plans for female parents with little kids ; recovery abodes ; and plans for the mentally ill. for stateless individuals. and for drug and intoxicant maltreaters in prisons. For 40 old ages. Phoenix House has been constructing a intervention and bar system that now serves more than 7. 000 individuals each twenty-four hours at more than 120 plans in nine provinces. Seeking to assist the most vulnerable among us. the organisation has since 1967. made it possible for more than 150. 000 persons to alter their lives. During FY ’04-05. there was continued strengthening of the Foundation fundss. as net assets rose by $ 7. 9 million to $ 51. 1 million. due in big step to donor pledges for Campaign Phoenix House. but reflecting every bit good exceeding net incomes of invested assets. Although entire runing grosss increased somewhat. from $ 101 million to $ 102 million. there was a fringy diminution in authorities contract gross. while grants and parts. client fees. and third-party payments all rose. as did investing income applied to operations. Expenses for the financial twelvemonth totaled $ 101. 5 million. with 81. 5 % for direct attention and services and the balance for direction. general disbursals. and fund-raising. The addition in net assets includes $ 3 million â€Å"temporarily restricted. † stand foring sworn parts that will be realized in three to five old ages. It besides includes $ 2 million in net assets that are â€Å"permanently restricted† for gift. Investment grosss of $ 2. 3 million reflected a return on investings of 18 per centum. The board designated an sum equal to 5 per centum of invested assets—some $ 700. 000—to be used for operations. with the balance increasing the Foundation’s sum unrestricted assets. ( Phoenix ) â€Å"Walden House is a non-profit-making community-based organisation with a 38 old ages experience in handling substance-abusing persons in San Francisco. The chief doctrine is that of the residential TC. which relies on the â€Å"family concept† to make a supportive curative environment. Treatment schemes are designed to assist clients get rid of drug-related behaviours. and to larn subject. autonomy and consciousness. Since its origin as a traditional residential TC. Walden House has expanded plans and added new constituents in response to altering community demands. Originally. Walden House sought to turn to increasing demands for intervention by making a preadmission plan for persons waiting to come in residential intervention. In the preadmission plan. clients were given minimum intervention. and were expected to look into in as a presentation of their committedness to intervention. In 1990. with the support of a NIDA ( National Institute on Drug Abuse ) intervention presentation grant. Walden House expanded the preadmission plan into a separate twenty-four hours intervention plan. In developing the twenty-four hours intervention plan. Walden House staff adapted the basic elements of the residential TC to an intensive outpatient puting where clients received intervention on a day-to-day footing but returned to their places in the community every evening† ( Joseph A ; et Al. . ) FamilyLinks is a non-profit societal service bureau that provides mental wellness and mental deceleration plans. young person and household development plans. grownup community services. intoxicant and other drug intervention. and school-based bar services to kids. households and persons throughout southwesterly Pennsylvania. In 2006-2007. the organisation has launched a biennial run to convey all of their activities under an electronic Clinical Management System. which applies information engineering tools to bettering client service. streamlining record-keeping. and organizing attention among all FamilyLinks activities. Bridge House accepts males aged 18 and over who are able to acknowledge to holding substance maltreatment jobs and are seeking aid. It is recommended that the mean occupant who comes to Bridge House for intervention remain at least a twelvemonth. The Bridge House intervention plan. which is based on the disease construct of dependence. is intensive and extremely structured. Residents reside in a residence hall scene and advancement through several stages of intervention: stabilisation. primary. independent life and go oning attention. As a occupant enters the Bridge House plan he participates in a Stabilization period during which he is provided with an chance to go familiar with the day-to-day modus operandis of Bridge House. The new occupant participates in an debut to recovery through groups and pictures presented throughout the twenty-four hours. As a occupant moves into primary attention. an individualised intervention program is created to supply the occupant with the appropriate accomplishments to ease his ability to develop the wonts of recovery and advance positive alterations and growing in recovery. At this clip a occupant begins to pay a resident service fee. He will show his ability to budget his money in readying for his re-entry into mainstream society every bit good as his ability to keep a plan of recovery. He continues to go to curative groups and vocational rehabilitation guidance. A go oning attention plan of aftercare activities and meetings are in topographic point for those close to completion and to those who have graduated from the Bridge House intervention plan. Parameters for rating:The result rating of the above five sellers was conducted establishing on the undermentioned parametric quantities.Entree to Care:The present rating observes the undermentioned facets: How is entree to care defined. measured. and evaluated with each attention plan. How make different care agreements impact entree to alcohol intervention. Is at that place a differential impact for different subgroups ( e. g. . adult females. the hapless ) or across different types of intervention modes ( e. g. . inmate. detox. outpatient ) ? How is entree restricted ( e. g. . denial of petitions for attention ) or expanded ( e. g. . broader geographic web of outpatient services ) ?Use of Servicess:The rating includes the results derived from the undermentioned facets: How are client use rates measured and evaluated by different managed attention plans? What types of use reappraisal standards and processs are utilised. and what is their impact on use of intoxicant services? What is the impact of differentmanaged attention agreements. peculiarly financing agreements. on use of intoxicant services? Are at that place differential impacts among subgroups and across different intervention modes? What are the administrative costs associated with use reappraisal and what is the impact of different systems of utilization reappraisal on providermorale. on intervention procedure. and on result?Quality of Care:Quality of attention is observed under the undermentioned facets: Here the rating includes the results derived from the undermentioned facets: How is quality of attention measured and evaluated by different managed attention plans? How are structural quality controls ( e. g. . staff/client ratios. supplier enfranchisement. staff credentialing. instance direction protocols. etc. ) determined and implemented? Whatare the intervention protocols that are utilised. and to what extent do these protocols address the chronic. repeating nature of intoxicant upsets? Costss:The cost results observed here are: How are costs for intoxicant services defined and computed across different managed attention plans? How much make different types ofmanaged attention plans cut down intoxicant intervention costs. including entire. per episode. day-to-day. patient. practician. and supplier costs? To what extent do managed attention systems result in decreases of other medical or societal costs? Are at that place differences in short term vs. long term cost nest eggs? Do cost nest eggs differ across different patient population groups ( e. g. . low income. elderly ) ? How make plan profit construction and administrative factors affect cost ( e. g. . exclusion of high hazard patients. limitations on sum of services ) ?Effectiveness:How is intervention effectivity defined and operationalized by different managed attention systems? How is intervention effectivity monitored over clip? How do different systems of clinical decision-making and instance direction aff ect intervention outcomes? What is the impact of different systems of service bringing ( e. g. . integrated vs. carve out theoretical accounts. usage of EAP plans ) on the effectivity of intervention? Do managed attention plans improve cost-benefits and cost-effectiveness of intoxicant and intervention plans? What incentives do suppliers and managed attention organisations have to better effectivity? Evaluation matrix The above 5 sellers are rated in the peculiar sequence Rating graduated table for the above administrations were given as follows: 1-Did non run into committedness 2-Met minimal demands. significant betterments desirable 3-Met demands 4-Exceeded demands Indicator Measurement Matrix Note: Analysis The province bureau analyses that it can accomplish cost effectivity which is its premier purpose in its result rating through a seller who has non merely exhibited excess ordinary public presentation but besides excess ordinary cost decrease. From the above measuring matrix it is apparent that ‘Familyu links’ has achieved a significance cost instruction than the staying sellers. Though Phoenix exhibits an accretion of financess from the militias that are available to the current plan. the organisation has no program in cost decrease that is available for acceptance during the current programme. On the other manus Family links has shifted its procedure from manual to computerized procedure. where by it can turn out the increased efficiency of work force and reduced new hire and HR costs. Therefore Family links can be proposed as a considerable seller for cost effectual plan execution for drug and maltreatment substance intervention. Mentions Annual Report | 2005. In Support of Phoenix House. Retrieved February 8. 2000. from hypertext transfer protocol: //www. phoenixhouse. org/index. hypertext markup language Bridgehouse intervention plan Retrieved February 8. 2000. from hypertext transfer protocol: //www. bridgehouse. org/07treatment. htm FamilyLinks. M o V I n g F o R tungsten a R vitamin D. 2 0 0 6 – 0 7 A n N u a cubic decimeter R vitamin E P O R t. Retrieved February 8. 2000. from hypertext transfer protocol: //www. familylinks. org/pdf/FamilyLinksAR07. pdf Joseph Guydish. David Werdegar. Barbara Tajima. Marilyn Price. Alfonso Acampora. Clients come ining drug maltreatment twenty-four hours intervention: 18-month results. hypertext transfer protocol: //findarticles. com/p/articles/mi_m0978/is_n1_v23/ai_19182048 MANAGED CARE AND ALCOHOL TREATMENT SERVICES. Retrieved February 8. 2000. from grants. National Institutes of Health. gov/grants/guide/rfa-files/RFA-AA-96-001. hypertext markup language – 30k – Volunteers America. Service. Retrieved February 8. 2000. from hypertext transfer protocol: //72. 32. 194. 107/portals/34/agency2006. pdf